Partnerships with Imfiniti and Nissan
Established in Japan on November 8, 1989 and serving worldwide, Infiniti is increasing its brand value and number of customers day by day. Since the day it was founded, the company has constantly maintained its freshness by constantly changing and updating both in its vehicles and in its offices.

The company was founded much later than many vehicle brands. However, hard work and perseverance have been trying to cover such a disadvantage in recent years. The company is now referred to as a subsidiary of Nissan. The fact that Nissan has a considerable market place in Turkey gives the impression that we will become accustomed to seeing Turkey in the market places of Infiniti in the coming period. The company attaches great importance to technology and simplicity, especially in its vehicles. It mobilizes all the possibilities that technology can do, from folding mirrors to parking sensors in its vehicles. In addition to countries such as South Korea and Taiwan, there are also market places in the United States, which is one of the most developed countries in the vehicle industry. He constantly states that even if he cannot sell many vehicles to European countries for now, he will make up for this deficiency in the coming period and will introduce his products to Europe, which has become the center of the world. The company, which has signed joint agreements and projects with certain and considerable engine companies in recent years, aims to increase the engine power in vehicle models in this sense.

Infiniti mostly comes to the fore with its family type vehicles. It has been adapted to the family type and with its large luggage volume, it has managed to gather all the features that families need about the vehicle. The brand, which stands out with its technological indicators, solid doors and in-car details, always makes a name for itself in this sense. One of the most important features that increase vehicle comfort is that it has the finest details and mostly includes leather seats in its vehicles. The company, which works to ensure that customers encounter a completely different comfort when they get into their vehicles, has been making great efforts in recent years to realize this request. Toru Saito, who is the current CEO of the company and makes all the decisions in the office, and who is also the Corporate Vice President of Infiniti, states that he will increase his field of activity and take an active role in all geographies of the world in every interview he gives. While doing this, he pointed out that his work with Nissan, its parent company, continues, and that the brand value of the Infiniti vehicle brand is increasing day by day and the number of customers. In this sense, many businessmen support the projects of the company and provide the necessary loans. At the same time, it continues its investments in Infiniti company in Japan, the country where it was founded.

Author writing on behalf of Antalya Çevlik Rent A Car Company; Yahya Seba (yahyaseba82@gmail.com)