Lexus and Toyota's Opportunities
Lexus is a worldwide vehicle brand founded in 1989 in Aichi, Japan. Since its establishment, the company has been constantly signing new projects and agreements both in its vehicles and in its working areas. The fact that the company increases its brand value and number of customers day by day is among the main factors that take the company one step ahead.

The company has given great importance to comfort and convenience in its vehicles. In this sense, it approaches such features with great sensitivity in all the strategies it has implemented. Working hard and using your time to the fullest are at the forefront of the basic elements for the company to come to these days. The company has become the top selling vehicle brand in the United States, especially with its latest vehicle models. It continues to trade bilateral vehicles not only with the United States but also with Europe, Asia, the Middle East and Canada. The company, which is a vehicle supplier as well as selling vehicles, can always show this feature in the foreground. The company, which has an annual income of billions of dollars, has mostly succeeded in incorporating the features that families need for the vehicle.

Today, the company is one step ahead with its active service in all geographies of the world and its capacity to meet the needs of the people in all geographies of the world. It has dozens of different features that offer luxury comfort in its vehicles, from seat heating to foldable mirrors. At the same time, automatic adjustable seat options and leather seat options in the front seats help the person sitting in the front seats and in the rear seats to have a very comfortable and comfortable journey.

Lexus was able to obtain large amounts of loans from the Japanese government thanks to the state system it was in when it was founded. In this way, the company, which was thrown into the sector without going through a lot of financial difficulties, has always come to the fore with its abundance in vehicle models. However, the company has signed an agreement that it believes can work better and provide a more professional service. Thanks to this agreement, it has been working in partnership with the world's highest performance vehicle engine manufacturers.

Lexus today becomes a subsidiary of Toyota. In this sense, the majority of the vehicles produced by the company are generally Toyota type vehicles. Toyota's business and market network in many different parts of the world has become a great advantage for Lexus. The company, which can use this advantage in the best way, is considered as an admirable breakthrough by economists with this feature.

Author writing on behalf of Antalya Rent A Car Company; Yahya Seba (yahyaseba82@gmail.com)