Daihatsu and Country Value
Daihatsu was founded in Japan in 1907. Since the day it was founded, the company has been constantly increasing its brand value and the number of customers thanks to the performance it has shown both in its companies and in its production centers.

Daihatsu has achieved a rapid growth especially in recent years. The main reason for this exit is the strategy change implemented within the company and the modern style applications in its vehicles. The company has been actively serving its customers for over 100 years. Being in the vehicle industry for a long time has enabled him to reach a certain knowledge and experience. The company, which uses its experience and experience in the best way, has surpassed many brands with this feature.

Dahiatsu's shares are largely owned by the Japanese government. Therefore, since the year it was founded, it receives loan support from the state when it encounters any financial difficulties. At the same time, local companies such as Daihatsu have been paved the way thanks to the financial support provided by the Japanese government to the companies established in their country. Since its establishment, the company has multiplied its factory type and number of employees. The company, which actively serves and trades vehicles in certain regions of the world, expects to prepare for the world vehicle market with new technologies in the upcoming period.

Daihatsu sells to China as well as America and Europe. Daihatsu has been one of the vehicle companies that benefited most from China's policy, especially after 1978. It sells a significant part of the vehicles it produces to China and countries with which China has agreements. Daihatsu, which produces projects jointly with China and provides the necessary parts for itself, has been able to easily increase its brand value thanks to China.

The company was able to catch the trending vehicle models of recent years and put them into mass production. The company, which knows and observes the people of the countries it works well, works to meet the demands of its customers. It increases its brand value day by day thanks to its cleverly designed projects, factories and partners it has developed in certain regions of the world.

Daihatsu faced several financial difficulties between certain time periods. It has been able to overcome such difficulties thanks to its working principle and the fact that it is a company close to the state, thanks to the loans it can easily get from the state's coffers. The company, which aims to actively serve in a geography larger than the world vehicle market, especially after 2030, aims to spend these days in the most efficient way. It employs architects and engineers who do the best in their work, which it has constantly added to its structure, and who can think innovatively and practically. Such actions taken by the company are the biggest indicators that they will increase their brand value and customer potential in the upcoming period.

Author writing on behalf of Antalya Car Hire Company; Yahya Seba (yahyaseba82@gmail.com)