Chery Best of Chine 
Chery was established in 1997 in Wuhu, China, and has entered China's top car producing and selling vehicle brands in recent years.

Despite being established so late, Chery has managed to increase its field of activity, the number of customers and its brand value day by day with the rotation it has followed and the different projects it has determined. The most important factor in the ability of Chery vehicle company to compete with other well-established car companies in China and the world in a short time, of course, was the ability to consider the right decisions at the right time and implement them in the best way.

The company has managed to increase its brand value and number of customers, especially after being connected to the state from the beginning of the 21st century to the present. The Chery automobile company was able to present the vehicle model to the vehicle market for the first time exactly 2 years after its establishment. After this development, the company started to serve actively in most regions of the world in 2001.

The company is the most exporting vehicle brand in China's car industry since 2003. The Chery vehicle brand has generally tried to produce automobiles suitable for the pockets of the customers in the services they offer to their customers. For this reason, the vehicles produced by the company are not very durable, robust and comfortable vehicles, since they are financially suitable. For such reasons, the Chery vehicle brand is the vehicle brand that is actively used especially in driving courses.

Chery continuously invests and supports its infrastructure and employees. In this sense, Chery, which is a preliminary preparation for many projects that China has worked on, is a process that is almost impossible for the company to raise a bankruptcy flag since it is managed by the state.

The company plays a role as a contributing factor in China's globalization project. For these reasons, China develops its investments in Chery with a focus on abroad. Although China ranks first in the production of car spare parts in the world, it makes heavy investments in Chery in order to be at the forefront of car production.

Chery Vehicle Brand Development Stage
Although the Chery vehicle brand was established in 1997 and put into mass production the products they were designed for the first time in 1999, although two years have passed, it has been serving in many regions of the world. Although the basis of this success was realized thanks to the investments and support provided by the Chinese government, several different factors were effective. Perhaps the most common of these factors, the perseverance of the employees, and the experience they have built into the company, has been able to achieve this success thanks to his colleagues.

Writer on behalf of Antalya Car Rental Company; Yahya Seba (yahyaseba82@gmail.com