BMW is a company founded in 1913 by Karl Friedrich Rapp in Munich, Germany. The famous main headquarters of BMW is still located in Munich, Germany. At the time of its establishment, the BMW company was only a company that produced aircraft engines. After the aircraft engine production, BMW started to produce motorcycles in 1923. The first motorcycle model produced in the BMW factory is the R 32. BMW entered the automobile manufacturing business in 1928 after the Fahrzeugtechnik Eisenac large and flamboyant A.G car brand was awarded the tender. BMW made its first mass production in the automobile industry in 1929 with the 3/15 PS car.
By 1945, with the end of World War II, almost all factories under the name of BMW were rendered unusable due to allied forces. BMW faced the danger of sinking, as most of the factories became unusable. In fact, they are in such a difficult situation that they faced the danger of being sold to rival companies. For this reason, BMW switched to cheaper motorcycle production when the dates showed 1948. Before that, it even produced kitchen and garden supplies in order not to go bankrupt. Although BMW returned to the automobile market in the 1950s after recovering a little more, the situation they were in was not very pleasant because of low sales. However, BMW recovered itself well in the 1960s and entered the market stronger than before.
Meaning of BMW and its Logo
Bayerische Motoren Werke Aktiengesellschaft (AG) stands for BMW. The Turkish for this is "Bavaria Motor Factories Joint Stock Company" or, with its common abbreviation, BMW. Founded in 1916, BMW; He was responsible for manufacturing automobiles, motorcycles, engine parts, and himself, bicycles. In addition, it owns luxury automobile companies such as BMW, Mini and Rolls-Royce. The number of people working for BMW is around 110 thousand. BMW's turnover in 2007 was 56,018 Billion Euros. In addition, it produced 1.541.500 vehicles in the same year. 1,300,000 of this production is directly under the BMW brand name.
The motto and officially corporate language of the BMW company is English. This is the motto of the BMW company: 'Sheer driving pleasure'. In other words, when its Turkish translation is looked at, it means "real driving pleasure." Thanks to this famous motto, BMW emphasizes the famous German technology and its confidence in R&D.
BMW's logo is round blue-white with segments. There are many theories as to what the true meaning of BMW's logo is. Among these theories, two have been very popular. The first is that the blue part of the segmented emblem represents the sky and the white part represents the propeller. The second is that the blue and white colors on the emblem come from the colors of the state of Bavaria. BMW made a statement on this issue on its official page and said that the second claim was correct.
Writer on behalf of Antalya Rent A Car firm; Yahya Seba (yahyaseba82@gmail.com
